Yakima Valley Visitor & Convention Bureau

About This Project

The Pulse Group completed a year-long visitor study on behalf of the Yakima Valley Visitor & Convention Bureau (YVVCB). Our work entailed conducting both intercept surveys at selected locations/time of year as well as conducting an ongoing web study which was promoted on the YVVCB website, postcards containing the web address and email invitations to members and their customer databases. The study assisted the YVVCB in understanding the demographic profile of their visitor, trip characteristics, expenditures, perceptions of Yakima and the information sources utilized for trip planning.