University of Massachusetts

About This Project

The University of Massachusetts retained The Pulse Group to better understand the potential for an Alumni Visitors Center with lodging, club, restaurant, event, tour and office components. Our market analysis included survey research with on campus demand generators, a review of off campus competition, an analysis of lodging, meeting and event demand, the development of a proto-type development concept and a proforma financial analysis for the project. Also as part of our work we reviewed previous analyses accomplished for the project, evaluated several potential sites and provided advise/guidance with respect to the proposed facility’s impact on existing facilities.