Travel Oregon & Oregon Department of Fish and Wildlife

About This Project

The Pulse Group worked as part of a multi-disciplinary team with Dean Runyan Associates (Portland, Oregon), which examined the economic impact of wildlife viewing, fishing, shell-fishing and hunting related visitation/trips/spending on different areas of the State down to the county level. As part of the project, more than 30,000 mail surveys were sent to both resident and non-resident hunting and fishing license-holders. In addition, over 1,500 telephone interviews were completed with residents of all 36 counties within the state, for purposes of better understanding habits, patterns, behavior and expenditures related to wildlife viewing. The survey instrument for each segment was focused on trip profile, travel party composition and trip-related expenditures. The Pulse Group was jointly responsible for designing the survey research effort, developing each of the survey versions based on ODFW and Travel Oregon objectives, managing the survey implementation process, supervising/trouble-shooting research data collection and assisting in the interpretation of survey results.