San Francisco Zoo

About This Project

Pulse Group professionals, in association with Manask & Associates, were retained by the San Francisco Zoo “SFZ” to conduct strategic research to enhance earned income assets including: Food Service Concessions; Retail Concessions; Facility Rentals; and, Catering Services. Specifically, The Pulse Group developed a comprehensive research programed among SFZ constituents (members, donors, trustees, visitors, event planners, etc.) to maximize concession revenue opportunities and create a strong connection with the mission of the San Francisco Zoo. The research entailed a multi-method approach including onsite intercepts, online and in-depth personal interviews.