The Reno Redevelopment Agency asked Pulse Group professionals to identify potential non-gaming recreational attractions and facilities for inclusion in the downtown redevelopment area. To accomplish this objective, we conducted focus group sessions and telephone interviews with residents and with visitors to the area. These interviews allowed us to identify non-gaming, attractions with national appeal that would be utilized by different market segments including residents and tourists. In addition, our analysis included a review of competitive facilities nationally and locally, and a demographic analysis of both the local population and visitors. Strategic recommendations were made as to various facilities, including the recently completed National Bowling Stadium, as well as other attractions, which highlighted the area’s unique resources and heritage.
Tourism and Recreation Market Analysis