Realtor.com / Homestore.com / TBWA / CHIAT / DAY

About This Project

Pulse Group professionals were retained by Homestore.com (now Realtor.com) and TBWA/ Chiat/Day to conduct a wave-tracking program, which will measure over time, the impact of a major national advertising campaign. The study was comprised of four waves including one pre-wave and three other waves. During each wave, 400 interviews were conducted nationally and supplemented with additional interviews to attain a minimum of 200 interviews with consumers who are aware of the Homestore brand and 200 with consumers who comprise the “relevant” target market (home buyers or apartment renters).