Realtor.com / Homestore.com / TBWA / CHIAT / DAY

About This Project

Pulse Group professionals were retained by Homestore.com (now Realtor.com) and TBWA/ Chiat/Day to conduct a wave-tracking program, which will measure over time, the impact of a major national advertising campaign. The study was comprised of four waves including one pre-wave and three other waves. During each wave, 400 interviews were conducted nationally and supplemented with additional interviews to attain a minimum of 200 interviews with consumers who are aware of the Homestore brand and 200 with consumers who comprise the “relevant” target market (home buyers or apartment renters).

Services

Brand Awareness & Image Tracking

Category
Corporate