Ramada International Hotels & Resorts

About This Project

Ramada International Hotels and Resorts retained Pulse Group professionals to determine how to properly position its hotel and resort product, in order to effectively penetrate the business and leisure traveler markets on a worldwide basis. As part of our work, we surveyed individual property general managers and sales managers on a worldwide basis, to obtain specific operating information as well as to understand the strengths and weakness of the brand name, product characteristics, individual property competitive advantages and disadvantages, and successful marketing strategies.


Market Positioning and Strategic Planning

Hospitality & Tourism