About This Project

The Pulse Group was retained by Quiksilver to conduct a baseline awareness of competitive, Quiksilver and Quiksilver Women’s brands among young women as well as measure brand perceptions, attitudes and usage. Specifically our work allowed Quiksilver to profile the target market in terms of brands that were relevant to their lifestyle, their perceived “coolest” brand, how “surf” brands fit into their personal clothing style, their potential likelihood of wearing a line of clothing from Quiksilver and their disposition towards fashion. Our research entailed a national age-targeted online survey to over 600 women and allowed Quiksilver to quantitatively evaluate the opportunity to expand the Quicksilver brand among young women.


Brand Expansion Study