Kawasaki Motors Corporation, USA

About This Project

The Pulse Group has worked with Kawasaki Motors Corporation for the past 10 years. We have worked on virtually all of Kawasaki’s product-lines including off-road, ATV, watercraft and cruiser/street bikes and with several divisions including research and development, public relations and marketing. The range of the studies we have conducted include both qualitative (focus groups and clinics) and qualitative (primarily Internet-based) and cover a range of business issues including color and graphics, design, branding, segmentation, pricing and a variety of executive special interest topics. Our work entails providing comprehensive market research services from research method/approach, questionnaire/topic outline design, data collection, focus group moderation, data tabulation and analysis and final report.