Disney World Sports Facility

About This Project

Disney Development Company retained The Pulse Group to better understand the potential of a revenue producing, sports-oriented facility to generate incremental demand for its Walt Disney World property in Orlando, Florida.  Specifically, we measured, through personal and telephone interviews with tournament directors, industry professionals and executive directors of professional organizations, the likelihood and frequency of utilizing the proposed sports facility.  Through this interview process, we also qualified and quantified potential demand in terms of the size and composition of the group, average length of stay, desired price range for accommodations and membership expenditures.