Converse

About This Project

The Pulse Group was retained by Converse to conduct a benchmark survey among purchasers of casual sneakers and t-shirts to better understand retail buying patterns and trends to inform its Go-To-Market strategy. Specifically we examined data from over 1,000 online survey respondents to quantify the market opportunity by understanding who buys what, from where and purchased drivers related to specific retailers along with segment deep-dive analyses.