City of Los Angeles, California

About This Project

The Pulse Group conducted several annual golfer satisfaction studies for the City of Los Angeles Golf Division utilizing both an Internet survey (2,300+ respondents) and onsite intercept (500+ respondents) covering all (8) courses in the portfolio. Based on the results of the survey effort, we collaborated with City staff and interest group representatives to prioritize and budget capital improvements for a five-year period and assisted in the process of evaluating potential fee restructuring alternatives, to achieve better cost recovery to support the program and needed improvements.