Automobile Club of Southern California (ACSC)

About This Project

Pulse Group professionals have worked closely with the Southern California branch of the American Automobile Association (ACSC) on a strategic study designed to help forge the shape of ACSC in the next century among young adults (ages 22-35). This strategic study entailed interviewing over 600 members and non-members both via the telephone and the Internet, and will have a major impact on both immediate tactical activities and longer-term strategic plans for ACSC.