Archive

The Pulse Group collaborated with the University of Minnesota Twin Cities to evaluate its existing foodservice management contract and provide a comparative analysis of the costs/benefits related to self-operation versus contract operation. Our work included: conducting qualitative research with various segments of the UMTC campus...

In 2020, The Pulse Group developed the strategic plan for Montgomery College's hospitality program. Our work included conducting extensive internal and external stakeholder research (125 interviews with administration, faculty, students, alumni and industry partners), performing a market and hospitality industry scan to inform program and...

Wingate University, one of the fastest-growing small universities nationally, contracted with The Pulse Group to assist in analyzing the costs/benefits of self-operated dining foodservice versus the existing contracted format. The analysis involved the development of national best practices case studies, financial benchmarking of Wingate operations...

The Pulse Group was retained by Kent State University to perform a focused review/assessment of the foodservice contract operations and the overall dining program for five campuses. This initial contract advisory work was followed by providing interim assistance with foodservice contract management administration. The assignment...

The Pulse Group was retained by Converse to conduct a benchmark survey among purchasers of casual sneakers and t-shirts to better understand retail buying patterns and trends to inform its Go-To-Market strategy. Specifically we examined data from over 1,000 online survey respondents to quantify the...

Ramada International Hotels and Resorts retained Pulse Group professionals to determine how to properly position its hotel and resort product, in order to effectively penetrate the business and leisure traveler markets on a worldwide basis. As part of our work, we surveyed individual property general...

Sheraton Grande Torrey Pines (SGTP) retained The Pulse Group to assist them in evaluating the service and amenity package offered at the property and in the development of strategies to enhance guests/meeting planners perception of rate value and the property’s overall utilization. As part of...

Bozell Worldwide retained The Pulse Group on behalf of its client, Hilton Hotels, to assist them in assessing various executions of print advertising related to promoting the benefits of the Hilton Honors frequent guest program.  Specifically, our work entailed conducting one-on-one interviews with business travelers...

Pulse Group professionals were retained by the owners of the Hard Rock Cafe, Las Vegas, Nevada, to assist in predevelopment planning for a 300-room casino/hotel. As part of our work we conducted intercept interviews with visitors to Las Vegas to test the proposed 60’s music...

Pulse Group professionals were retained by First Interstate Bank to undertake a detailed valuation and provide strategic planning advice with respect to Aviara, a residential golf-oriented master planned community, located in North San Diego County. Upon completion, the project is expected to contain more than...