Archive

In 2020, The Pulse Group developed the strategic plan for Montgomery College's hospitality program. Our work included conducting extensive internal and external stakeholder research (125 interviews with administration, faculty, students, alumni and industry partners), performing a market and hospitality industry scan to inform program and...

The Pulse Group was retained by Converse to conduct a benchmark survey among purchasers of casual sneakers and t-shirts to better understand retail buying patterns and trends to inform its Go-To-Market strategy. Specifically we examined data from over 1,000 online survey respondents to quantify the...

Jiffy Lube in conjunction with its advertising agency, MMB, retained The Pulse Group to conduct focus groups in four different markets to evaluate three different Jiffy Lube advertising campaigns Specifically, the key objectives of the research were to: assess overall likeability of each of the...

The Pulse Group worked with QUALCOMM’s transportation/wireless product division to develop a benchmark customer satisfaction program. Our work entailed developing a comprehensive research program that would accurately assess and measure customer satisfaction over time, rank satisfaction relative to purchase and re-purchase drivers, spot gaps in...

The Pulse Group was retained by the University of Kentucky College of Law to provide market research and branding consulting services to create a unified marketing strategy and brand to better position the UK College of Law in a saturated market. Specifically our work entailed conducting: Competitive...