Archive

The Pulse Group has worked with Kawasaki Motors Corporation for the past 10 years. We have worked on virtually all of Kawasaki’s product-lines including off-road, ATV, watercraft and cruiser/street bikes and with several divisions including research and development, public relations and marketing. The range of...

Pulse Group professionals were retained by Homestore.com (now Realtor.com) and TBWA/ Chiat/Day to conduct a wave-tracking program, which will measure over time, the impact of a major national advertising campaign. The study was comprised of four waves including one pre-wave and three other waves. During...

The Pulse Group worked with QUALCOMM’s transportation/wireless product division to develop a benchmark customer satisfaction program. Our work entailed developing a comprehensive research program that would accurately assess and measure customer satisfaction over time, rank satisfaction relative to purchase and re-purchase drivers, spot gaps in...

The Pulse Group was retained by Quiksilver to conduct a baseline awareness of competitive, Quiksilver and Quiksilver Women’s brands among young women as well as measure brand perceptions, attitudes and usage. Specifically our work allowed Quiksilver to profile the target market in terms of brands...

Pulse Group professionals have worked with Public Storage on a wide variety of research projects including customer profile studies, new product introduction and advertising studies. Executive management staff has utilized our research to assess customer satisfaction, identify new market segments, develop customer retention strategies, develop...

Pulse Group professionals were retained by Dine Equity to design a benchmark study that quantitatively allowed for competitive menu evaluation across major categories (appetizers, soups, salads, entrees and desserts)  as well as provide individual menu item analytics to accurately assess if and where Applebee’s was...

The Pulse Group was retained by California Pizza Kitchen to assist them in the development of a new fast/casual restaurant concept (“ASAP”), positioned to complement the company’s existing sit down concept, as an additional distribution channel.  As part of our work we conducted focus groups...

The Pulse Group was retained by Equinox (voted best gym in America by Fitness Magazine) to help them quantitatively assess the opportunity to grow the Equinox fitness club concept from an east coast to a west coast brand with an initial launch in the Los...

The Pulse Group was retained by Bugaboo and its advertising agency, 72andSunny, to assess attitude and awareness of the Bugaboo brand both nationally and internationally. Included in our research were studies aimed at current Bugaboo customers, non-customers within the target market and general market populations....

The Pulse Group has conducted brand equity studies across the AMN Healthcare portfolio of brands including Corporate, Nursing, Allied and Physician brands to measure and track brand awareness and equity against targeted competitors. Our work entailed questionnaire and sample design, AB testing and online surveys...