Archive

Pulse Group professionals have worked closely with the Southern California branch of the American Automobile Association (ACSC) on a strategic study designed to help forge the shape of ACSC in the next century among young adults (ages 22-35). This strategic study entailed interviewing over 600...

The Pulse Group was retained by the Washington County Commissioners to assist them in the redevelopment of the County’s tourism/destination marketing investment strategy, resulting from an approximate (3) three percent increase in the lodging tax. As part of the scope of services completed, we conducted...

The Reno Redevelopment Agency asked Pulse Group professionals to identify potential non-gaming recreational attractions and facilities for inclusion in the downtown redevelopment area.  To accomplish this objective, we conducted focus group sessions and telephone interviews with residents and with visitors to the area. These interviews...

Pulse Group professionals were retained by the Port of Los Angeles to assist them in the development of a strategic plan to increase tourism in the port areas of Los Angeles and San Pedro. As part our work we analyzed current visitation patterns, examined the...

The Pulse Group worked with the City of Sisters Community Action Team to develop a research plan that would allow for the broadest input from various community user groups including full-time residents, part-time residents and visitors to the Sisters area. We also developed a youth-oriented...

Pulse Group professionals were retained by AWWA to assist them in assessing the attitudes and usage of their Web site among members. Specifically, the study was conducted among non-users, infrequent and frequent Web site users. Two different data collection methods were used to obtain feedback...

The Pulse Group conducted several annual golfer satisfaction studies for the City of Los Angeles Golf Division utilizing both an Internet survey (2,300+ respondents) and onsite intercept (500+ respondents) covering all (8) courses in the portfolio. Based on the results of the survey effort, we...

Pulse Group professionals were retained by the Los Angeles Convention and Visitor’s Bureau to assist them in developing a tracking system for the Travel Trade Promotions Department. As part of our work we evaluated existing lead and sales production information and data collection methods, interviewed...

The Pulse Group was retained by the Hood River County Chamber of Commerce to assist them in enhancing the Hood River Tourism brand image and providing an overall management review of tourism related marketing activities. As part of our work, we conducted a summary destination...

The Pulse Group completed a benchmark customer satisfaction study on behalf of the Portland Development Commission (PDC). Our work entailed development and testing of both telephone and online survey instruments focused to provide PDC with detailed feedback upon which they can make operational, service and...