Marketing & Branding
Advertising Testing & Tracking
Customer & Retailer Profile Studies
Brand Equity Studies
Customer Satisfaction
Strategic Marketing & Branding
Representative Clients
| AMN Healthcare | Brand Equity Tracking Studies |
| QUALCOMM | Customer Satisfaction Study |
| Virginia Tech | Web Site Navigation & Re-design |
| University of Kentucky | Law School Branding Study |
| Jiffy Lube | Advertising Tracking Study |
| Bozell International | Advertising Testing & Tracking Study |
| TBWA/Chiat-Day | Advertising Tracking Study |
| Converse | Retailer Profile Study |
| KB Home | Market Analysis & Customer Profiling |
| Panda Express | Brand Imaging & Positioning |
More Clients…
Advertising
MMB | Concept Testing & Advertising Tracking |
| Obston Communications | Executive Workshop Facilitation |
| Jiffy Lube | Advertising Tracking Study |
| Raindance Communication | Concept Testing |
| 72ANDSunny | Advertising Effectiveness Study |
| Bozell International | Advertising Testing & Tracking Study |
| Daley | Advertising Testing & Tracking Study |
| Deutsch Inc. | Concept Testing |
| TBWA/Chiat-Day | Advertising Tracking Study |
Business & Consumer Products
| Bugaboo International | International Brand Tracking |
| Equinox Fitness | Brand Expansion Study |
| Converse | Retailer Profile Study |
| Public Storage | Customer Research & Profiling |
| Quiksilver | Brand Expansion Study |
| JABRA Inc. | Product Testing |
| Unger Industrial, LLC | New Product Testing |
| Stuart Karten Design | Color & Graphics Testing |
| KB Home | Market Analysis & Customer Profiling |
| Inco Homes | New Product Development |
| Realtor.Com | Advertising Tracking Study |
| Kawasaki Motors USA | Market Segmentation Study |
Food & Retail
| Trade Show Research | |
| California Pizza Kitchen | Brand Development |
| China Inn Restaurants | Market Analysis |
| Delaware North Corporation | Market Analysis |
| Funtime Pizza | International Market Analysis |
| Grill Concepts | Customer Profile Study |
| Panda Express | Brand Imaging & Positioning |
| University Restaurant Group | Concept Development |
| TGI Fridays/Carlson | Concept & Menu Testing |
High Tech
| St. Bernard Software | Customer Satisfaction Study |
| Sanmina-SCI Global | Executive Workshop Facilitation |
| JDK Design | White Space Opportunity Study |
| Bank of the Cascades | Customer Profiling |
| JNI Corporation | End User Research Study |
Healthcare
| Coherent Medical | Market Analysis |
| Connecticut Community Care, Inc. | Strategic Planning |
| Mentor Corporation | Physician Market Studies |
| North American Scientific | New Product Testing |
| Woodside Biomedical | Product Testing |
Hospitality & Tourism
| Doubletree Hotel Corporation | Brand Strategy |
| Hard Rock Casino | Concept & Brand Testing |
| Hilton Hotel Corporation | Advertising Research |
| ITT Sheraton | Meeting Planner Research Study |
| Ramada International Hotels & Resorts | Co-Branding |
| Quinta Resort | Market Analysis |
Services
- Concept Development & Testing
- Ethnography
- Communication Audits
- Stakeholder Interviews
- Focus Groups
- Product Development
- Strategic Work Sessions
- Advertising Tracking
- Attitude & Usage
- Brand Equity Tracking
- Brand Positioning
- Customer Profile & Trade Area Analysis
- Customer Satisfaction
- Customer Segmentation
- Competitive Benchmarking
- Competitive Landscape
- Economic Development & Impact
- Expansion Planning
- Market Analysis & Sizing
- New Channel Exploration
- Website Design, Navigation & Content
Featured Projects
Converse
Retailer Profile Study
Bugaboo International
International Brand Tracking
UK College of Law
Strategic Branding
Deschutes River Conservancy
Communication & Branding