Marketing & Branding

Advertising Testing & Tracking

Customer & Retailer Profile Studies

Brand Equity Studies

Customer Satisfaction

Strategic Marketing & Branding

Representative Clients

AMN HealthcareBrand Equity Tracking Studies
QUALCOMMCustomer Satisfaction Study
Virginia TechWeb Site Navigation & Re-design
University of KentuckyLaw School Branding Study
Jiffy LubeAdvertising Tracking Study
Bozell InternationalAdvertising Testing & Tracking Study
TBWA/Chiat-DayAdvertising Tracking Study
ConverseRetailer Profile Study
KB HomeMarket Analysis & Customer Profiling
Panda ExpressBrand Imaging & Positioning

 

More Clients…

Advertising

MMB

Concept Testing & Advertising Tracking
Obston CommunicationsExecutive Workshop Facilitation
Jiffy LubeAdvertising Tracking Study
Raindance CommunicationConcept Testing
72ANDSunnyAdvertising Effectiveness Study
Bozell InternationalAdvertising Testing & Tracking Study
DaleyAdvertising Testing & Tracking Study
Deutsch Inc.Concept Testing
TBWA/Chiat-DayAdvertising Tracking Study
Business & Consumer Products
Bugaboo InternationalInternational Brand Tracking
Equinox FitnessBrand Expansion Study
ConverseRetailer Profile Study
Public StorageCustomer Research & Profiling
QuiksilverBrand Expansion Study
JABRA Inc.Product Testing
Unger Industrial, LLCNew Product Testing
Stuart Karten DesignColor & Graphics Testing
KB HomeMarket Analysis & Customer Profiling
Inco HomesNew Product Development
Realtor.ComAdvertising Tracking Study
Kawasaki Motors USAMarket Segmentation Study
Food & Retail

California Restaurant Association

Trade Show Research
California Pizza KitchenBrand Development
China Inn RestaurantsMarket Analysis
Delaware North CorporationMarket Analysis
Funtime PizzaInternational Market Analysis
Grill ConceptsCustomer Profile Study
Panda ExpressBrand Imaging & Positioning
University Restaurant GroupConcept Development
TGI Fridays/CarlsonConcept & Menu Testing
High Tech
St. Bernard SoftwareCustomer Satisfaction Study
Sanmina-SCI GlobalExecutive Workshop Facilitation
JDK DesignWhite Space Opportunity Study
Bank of the CascadesCustomer Profiling
JNI CorporationEnd User Research Study
Healthcare
Coherent MedicalMarket Analysis
Connecticut Community Care, Inc.Strategic Planning
Mentor CorporationPhysician Market Studies
North American ScientificNew Product Testing
Woodside BiomedicalProduct Testing
Hospitality & Tourism
Doubletree Hotel CorporationBrand Strategy
Hard Rock CasinoConcept & Brand Testing
Hilton Hotel CorporationAdvertising Research
ITT SheratonMeeting Planner Research Study
Ramada International Hotels & ResortsCo-Branding
Quinta ResortMarket Analysis

Services

  • Concept Development & Testing
  • Ethnography
  • Communication Audits
  • Stakeholder Interviews
  • Focus Groups
  • Product Development
  • Strategic Work Sessions
  • Advertising Tracking
  • Attitude & Usage
  • Brand  Equity Tracking
  • Brand Positioning
  • Customer Profile & Trade  Area Analysis
  • Customer Satisfaction
  • Customer Segmentation
  • Competitive Benchmarking
  • Competitive Landscape
  • Economic Development & Impact
  • Expansion Planning
  • Market Analysis & Sizing
  • New Channel Exploration
  • Website Design, Navigation & Content