Custom Qualitative & Quantitative Studies

Product Testing

Advertising Effectiveness & Tracking

Brand Building & Strategy

Representative Clients

AMN HealthcareBrand Equity Tracking Studies
Bugaboo InternationalInternational Advertising Tracking
Equinox FitnessBrand Expansion Study
California Pizza KitchenBrand Development
Applebee’sCompetitive Benchmarking Study
Public StorageCustomer Research & Profiling
QuiksilverBrand Expansion Study
QUALCOMMCustomer Satisfaction Study
Realtor.comAdvertising Tracking Study
Kawasaki Motors USAMarket Segmentation Study


More Clients…

MMBConcept Testing & Advertising Tracking
Obston CommunicationsExecutive Workshop Facilitation
Jiffy LubeAdvertising Tracking Study
Raindance CommunicationConcept Testing
72ANDSunnyAdvertising Effectiveness Study
Bozell InternationalAdvertising Testing & Tracking Study
DaleyAdvertising Testing & Tracking Study
Deutsch Inc.Concept Testing
TBWA/Chiat-DayAdvertising Tracking Study
Business & Consumer Products
ConverseRetailer Profile Study
JABRA Inc.Product Testing
Unger Industrial, LLCNew Product Testing
Stuart Karten DesignColor & Graphics Testing
KB HomeMarket Analysis & Customer Profiling
Inco HomesNew Product Development
Food & Retail
California Restaurant AssociationTrade Show Research
China Inn RestaurantsMarket Analysis
Delaware North CorporationMarket Analysis
Funtime PizzaInternational Market Analysis
Grill ConceptsCustomer Profile Study
Panda ExpressBrand Imaging & Positioning
University Restaurant GroupConcept Development
TGI Fridays/CarlsonConcept & Menu Testing
High Tech
St. Bernard SoftwareCustomer Satisfaction Study
Sanmina-SCI GlobalExecutive Workshop Facilitation
JDK DesignWhite Space Opportunity Study
Bank of the CascadesCustomer Profiling
JNI CorporationEnd User Research Study
Coherent MedicalMarket Analysis
Connecticut Community Care, Inc.Strategic Planning
Mentor CorporationPhysician Market Studies
North American ScientificNew Product Testing
Woodside BiomedicalProduct Testing
Hospitality & Tourism
Aviara Four Seasons Resort
Desert Mountain ResortDesign Testing
Doubletree Hotel CorporationBrand Strategy
Hard Rock CasinoConcept & Brand Testing
Hilton Hotel CorporationAdvertising Research

ITT Sheraton

Meeting Planner Research Study
Ramada International Hotels & Resorts
Quinta ResortMarket Analysis


  • Best Practices
  • Concept Development & Testing
  • Ethnography
  • Executive and BOD Interviews
  • Focus Groups
  • Product Development
  • Strategic Work Sessions
  • Website Design, Navigation & Content
  • Advertising Tracking
  • Attitude & Usage
  • Brand Positioning
  • Customer Profile & Trade  Area Analysis
  • Customer Satisfaction
  • Customer Segmentation
  • Competitive Benchmarking
  • Competitive Landscape
  • Economic Development & Impact
  • Expansion Planning
  • Market Analysis & Sizing
  • New Channel Exploration


Maintaining brand value and customer trust is imperative for building a stronger brand and offering relevant products and services that show you get it now and into the future.  Learn more about The Pulse Group’s Corporate Research and Strategic Planning Services.